Mytha – Colorful Indian mythology stories app for your Android & iOS devices.

Mytha is a creative tech startup that showcases emerging artistic talent through an app focused on mythology. It endeavors to bring mythological story content from across India to it’s young, global readership.

The Problem and an Idea:

As a startup, Mytha had a compelling and creative vision of bringing India’s rich heritage of mythological stories illustrated by various artists, to mobile app users. They had the necessary team and competencies to generate this content and stories to distribute to users. However, they needed a strong tech partner who could understand their vision and translate that into mobile apps on both Android & iOS.

The Solution:

The Mytha team partnered with us to build out the entire mobile app on both Android and iOS. Having a global audience in mind and also an ability to scale easily in future, we built the entire backend on AWS (Amazon Web services) and Heroku, using best practices for modularity and horizontal scalability.

Stories being an important piece of the entire app, it was important to give it a distinct edge & make it stand out. In order to do that, we provided a very strong backend dashboard to upload stories in various formats and sizes to ensure each story scales perfectly for the different device types on both Android & iOS operating systems. Supporting GIF stories and providing music support on the short story books added another joy to the reading experience.

An interesting challenge was to support the books (as in-app purchases) purchases in multiple currencies. We used the Google Play Store and the iOS App Store to manage the books (as sellable products) and their sales in multiple currencies.

Mytha also wanted to showcase the different artists who contributed towards the stories on the platform and hence, we provided a simple dashboard on the backend to manage this content. Finally, we setup automated notifications in the system to ensure users were notified and kept engaged at the right points of time to ensure a great user experience.

The Result

With strong support and continuous iterative development, both the Android and iOS versions of the Mytha app are ready and have been received very well by the initial audience. The startup is now actively scaling up and taking the app global.

In their own words:

With strong support and continuous iterative development, both the Android and iOS versions of the Mytha app are ready and have been received very well by the initial audience. The founders are now actively looking at scaling up and taking the app global.

“The entire Canvass team has been fantastic throughout the initial app development process – they listened to the every need of the Mytha app and were in constant contact to relay updates and work with us on what was feasible and what was not a good idea for the product. Mytha Tech looks forward to continuing the relationship as we anticipate future needs for the app together.”


– Ambika Behal